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Annenberg TV News

Class of 2006

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Robert Price

KHAS (NBC), Hastings, NE
Market Rank 104


Robert Price has decided to write his bio in the third person.
Robert Price currently works as a news reporter at KHAS-TV, the NBC affiliate in Hastings/Grand Island/Kearney/Lincoln, Nebraska.  This is his first job as a reporter since graduating from USC in May of 2006 with degrees in broadcast and spanish. 

ATVN positions and duties:

Robert tried to experience a bit of everything during his four years at ATVN.  Here is a year-by-year breakdown for your convenience:
Freshman Year: Graphics, Anchor
Sophomore Year: Graphics, Anchor, Writer/Shooter/Editor
Junior Year: W/S/E
Senior Year: Anchor, Reporter

How did ATVN prepare you for your current job?

I’ll write the rest of this in first person.
In all honesty, what ATVN gave me that I could never find in a classroom was what it felt like to be under true day-of-air deadline pressure.  I now work at a job that requires me to have a finished product ready for mass consumption every single night by 6pm sharp.  I know my first few weeks as a full-time reporter would have been a lot more hectic and disorganized and downright hellish if I didn’t have all those day-of-air experiences from ATVN to draw upon.  Strong time management skills is such a biggie in this business. 

What is your advice to aspiring journalists?

The thrill and allure of “being on TV” wears off pretty quickly, so make sure you want to go down this career path for the right reasons.  You should truly enjoy reporting and being everything that comes along with true journalism; otherwise you’re probably going to be kind of miserable and 2,000 miles away from friends and family.

What are the top three skills college journalism students should be working on in order to be prepared for their first broadcasting job?

1. Shooting
2. Writing
3. Editing

I do all three of those activities every single day. I’d assume most of you know how to write for broadcast fairly well, but you might be surprised how big a role shooting plays in your first job.  It sounds obvious, if you’re first job is primarily one-man-band, you’re going to shoot a lot, and it’s going to air on television...therefore, your boss will want your package to have good shots with good angles, good color, and solid audio nats.  So keep that in mind.  Or don’t. 

What is the most important thing a college journalist should know when he or she is trying to negotiate his or her first job?

Well, I don’t remember doing much negotiating for my first job, mainly because I didn’t feel I had much leverage to do so.  In terms of salary, unless they’re offering something crazy (and I use that term loosely), you probably shouldn’t make a stink; they have no reason to meet the demands of an unproven talent.  They’re taking a chance on you, so don’t push your luck. Then again, don’t be a complete push-over. For instance, they’ll most likely not have a problem paying a portion of your moving expenses, and if you’re lucky, they might even pay for your makeup! 

What prepared you most for your current job?

Aside from undeniable God-given talent, I’d have to say my four years as a Broadcast Journalism major.  That would obviously include ATVN and all the great stuff we got to do there.  Take advatange of that place, people.

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